everynone: losers.

It’s no secret how much I love Everynone. They have an amazing knack at cutting together visceral, universally human moments into montages that almost everyone can immediately understand and identify with. Their vids are amazingly shareable (the term “viral” should be banned from the internet lexicon, btw…) because they strike a chord that’s direct and true. From the exquisite balances cast in their last vid “Symmetry” to their gorgeous type-based series “Words”, they exemplify the power of a quick, well-shot visual to tell incredibly vibrant tales.

As of this writing, their latest video “Losers” is at 7,000 views on Vimeo in only 5 hours. I guarantee you that it will be all over the internet in the upcoming days…as it should be. With the growing awareness of the true impact of bullying, I think this type of raw, insightful and connected portrayal of the slices that bullying cuts out from all of us is exactly the type of thing we need to see, and continue to see, until we do something tangible and real to stop it. I know what it feels like to be called a “faggot” in my high school highway. I also know what it feels like to call someone else a name because I was weak and want to feel stronger. As with any type of bullying – no matter which side of it you were on – it’s something you get over, but not something you forget.

I particularly love the shift in meaning from the beginning of the video to the end. Humourously unassuming at first, I laughed while not knowing where I was being lead yet. Then I realized I was slowly being shown that the losers are everyone. Each of us has the power both to bully and the responsibility to to learn we must end bullying. The true impact came at the very end when I realized that, only two minutes before at the beginning of the video, I was being the unwitting bully myself. It’s that kind of immediate emotional impact, and psychological realization just afterward, that lets you know you’ve just watched something very special.

everynone: symmetry.

In the middle of watching Everynone’s lovely Symmetry, the thought that overwhelmed me was “for every action there is an equal and opposite reaction.” That Newton, he was a smart cookie. I love the philosophy of science; that is, that Newton’s Law of Motion is much more than a scientific truth (though it definitely is that). It’s also karma. It’s kindness. It’s what goes around comes around. It’s how the transference of love and respect is a psychological action that, like ripples in a pond, created a tangible, physical reaction in those who experience it from you.

In a whiplash, purely visual style that reminds me a lot of one of my fave short vids, Chris Milk’s Last Day Dream, the vid starts out light-hearted, but further in I realized that was just part of its elegant ploy. Start with simplicity, entice us to watch, and then the symmetries become harder and more thought-provoking.

Symmetry is filled with a deep ease, a contemplative review of questions asked but not answered. Because each of these truths – the steak-eater or the cow, the light bulb or the sunshine  – will be different for each of us. The power is not in that we agree, but that we recognize and understand what they mean to us. Are you a consumer or a creator? A destroyer or a deliverer? For everything you do, each of your action, what reactions are you sending back into the world?

+ via kateoplis

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