It’s no secret how much I love Everynone. They have an amazing knack at cutting together visceral, universally human moments into montages that almost everyone can immediately understand and identify with. Their vids are amazingly shareable (the term “viral” should be banned from the internet lexicon, btw…) because they strike a chord that’s direct and true. From the exquisite balances cast in their last vid “Symmetry” to their gorgeous type-based series “Words”, they exemplify the power of a quick, well-shot visual to tell incredibly vibrant tales.
As of this writing, their latest video “Losers” is at 7,000 views on Vimeo in only 5 hours. I guarantee you that it will be all over the internet in the upcoming days…as it should be. With the growing awareness of the true impact of bullying, I think this type of raw, insightful and connected portrayal of the slices that bullying cuts out from all of us is exactly the type of thing we need to see, and continue to see, until we do something tangible and real to stop it. I know what it feels like to be called a “faggot” in my high school highway. I also know what it feels like to call someone else a name because I was weak and want to feel stronger. As with any type of bullying – no matter which side of it you were on – it’s something you get over, but not something you forget.
I particularly love the shift in meaning from the beginning of the video to the end. Humourously unassuming at first, I laughed while not knowing where I was being lead yet. Then I realized I was slowly being shown that the losers are everyone. Each of us has the power both to bully and the responsibility to to learn we must end bullying. The true impact came at the very end when I realized that, only two minutes before at the beginning of the video, I was being the unwitting bully myself. It’s that kind of immediate emotional impact, and psychological realization just afterward, that lets you know you’ve just watched something very special.