Sia is one of those musicians who can pretty much do no wrong when it comes to videos. I loved her Claire Carre directed vid for “Soon We’ll Be Found”, and though not quite as esoteric as Björk or as fearless as Fever Ray, she’s definitely inside a pack of artists who take the video medium as an opportunity to do quality work that augments and enhances their music instead of merely presenting it.
In her latest Australian single, “You’ve Changed”, Sia took a more light-hearted, pop culture referenced route. Directed by Dennis Liu (who also created the mega-popular Mac video for The Bird & The Bee’s “Again and Again”), this parody of Rock Band has a makeshift, arts and crafts feel that makes the extreme nerdy awkwardness of it’s teenage “players” particularly bang on. Inventive through, it’s totally witty, loaded with winks to gamers, and even manages to be a little heartwarming and optimistic at the end.