mtv international + universal everything.

Universal Everything is my favourite motion design studio in the world. Yesterday MTV International rolled out a brand new identity – to umbrella across all of it’s 64 channels around the world – created in collaboration with Universal Everything. So basically I just shit my pants…

4_0

Lots of people like to chirp that MTV is becoming increasingly irrelevant since it basically stopped playing music videos.  Depite MTV’s undeniable shift to creating reality programming rather than promoting videos, you can’t exactly say that reality TV has been a big pop-bust. It’s culturally less worthwhile, arguably, but MTV has a history of innovative identity and design. If MTV exposes a lot of mainstream, Hills-watching folks to a level of design they wouldn’t normally see, then I consider that relevant. You never know when some kid is going to be zoned out in front of MTV, see a new ident from Universal Everything, and be inspired to learn more about art.

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I’m so pumped to see this new work from Universal Everything. It is absolutely stunning. Working similarly to their epic series of sound sculptures “Advanced Beauty” (which is my favourite project of all time, just sayin’…), Universal Everything founder Matt Pyke again collaborated with a series of filmmakers to create each ident. Sound design, also just like “Advanced Beauty”, is by Pyke’s genius brother Simon (a.k.a. Freeform).

This stuff is all epic:

Via Creative Review

Trackbacks

  1. [...] here are past posts on Forever, a video installation for the Victoria & Albert Museum; the new brand identity they created for MTV International; their gorgeous 2010 reel; and here’s one of Universal Everything’s most recent works, [...]

  2. [...] – MTV International Brand Identity [...]

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