martin de thurah + ikea: home.

This is a match made in advertising heaven. The brilliant Martin de Thurah (whose recent vid for Fever Ray’s “When I  Grew Up” kicked some serious ass…) worked with advertising innovator and fearless marketers Ikea (who, besides having a history of working with the world’s best directors also promote tolerance and human rights with their forward-thinking depictions of “families” – check out my post on their hilarious and controversial ‘Tidy Up” campaign) to create “Home.” 

This gorgeous ad is a perfect example of what advertising can and should be: simple, beautiful, artistic, and willing to slowly draw you in until you wonder what’s going on instead of bashing you over the head in fear that you won’t get it. 

I really need to move to Sweden.

 

(Agency: Robert/Boisen & Like-Minded. Post: Duckling.)

 

Via No Fat Clips!

Comments

  1. So, what you’ve done here is that you’ve embedded an excellent video that links to a trailer of what looks to be an amazing short film that I will never have the chance to see (WE WHO STAYED BEHIND).

    That’s just mean ;)

    Your effort sorting through the world of internet film is most appreciated.

Whatcha Thinkin?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 109 other followers