This is a match made in advertising heaven. The brilliant Martin de Thurah (whose recent vid for Fever Ray’s “When I Grew Up” kicked some serious ass…) worked with advertising innovator and fearless marketers Ikea (who, besides having a history of working with the world’s best directors also promote tolerance and human rights with their forward-thinking depictions of “families” – check out my post on their hilarious and controversial ‘Tidy Up” campaign) to create “Home.”
This gorgeous ad is a perfect example of what advertising can and should be: simple, beautiful, artistic, and willing to slowly draw you in until you wonder what’s going on instead of bashing you over the head in fear that you won’t get it.
I really need to move to Sweden.
(Agency: Robert/Boisen & Like-Minded. Post: Duckling.)
Via No Fat Clips!