ubik: voxel.

I’ve been a big time fan of Not To Scale’s London-based directing duo Ubik since  their insanely, perfectly, understatedly bang on video for MTV Switch, “3650.” They were recently invited to create a short for the Holy Grail of animation conferences (and the place I’d like my cremains spread when I die, that’s how awesome it is…) Motionographer’s F5. Working without a traditional brief,  but instead from the reference words “refresh, renewal, rejeuvenation”, Ubik created “Voxel”.

F5_Press_Still_03

Opening inside an empty swimming pool, the short ripples open as pixellated, organic masses shapeshift and morph until they eventually overtake the man-made pool with their own aquatic world. It’s digital-organic and a crazy study in opposities: the pixel water seems hard yet falls from the sky with an exquisite softness, and coral, though pixellated, slowly blooms as open and free as the space it’s encompassing. It’s absolutely kick ass…

Via Ventilate

Comments

  1. priceofpopularity says:

    absolutely beautiful..inspired me to make a new design for my new tees.

Trackbacks

  1. [...] Quiero bañarme ahí! [...]

  2. [...] shape+colour Translate to EnglishSHARETHIS.addEntry({ title: “Voxel – video af Ubik”, url: [...]

  3. [...] ubik: voxel. I’ve been a big time fan of Not To Scale’s London-based directing duo Ubik since  their insanely, [...] [...]

  4. [...] view source: shape and color [...]

Whatcha Thinkin?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 115 other followers