fever ray + martin de thurah: when i grow up.

I like to see boundaries pushed. I like the convergence of music with high visual art. And I like artists who are brave enough to do what they want and not give a fuck what people will say. People are so quick to dismiss things that are too complex for them to understand.

Fever Ray is the solo project of acclaimed Swedish electro artist Karin Dreijer Andersson. Of course, she’s Scandinavian, because Scandinavians are cooler than everyone else on the planet. In her new video for “When I Grow Up”, directed by Martin de Thurah, she’s feral, she’s covered in string, and she’s singing on a diving board. You don’t need to know why, you just need to believe and let yourself feel it. Aesthetically, sonically, visually; it’s unbelievably awesome. I would do anything for this woman.

Comments

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  2. love love love this video

Trackbacks

  1. [...] first fell in love with Danish director Martin de Thurah after his disturbingly glorious video for Fever Ray’s “When I Grow Up.” His gritty, realistic hand-held style is a perfect match for the dark undertones in Feist’s [...]

  2. [...] And each video she steps it up in the obscure and bizarre department: check out her previous vids “When I Grow Up” and “Triangle Walks.” She is so thoroughly esoteric that it makes me feel like [...]

  3. [...] And each video she steps it up in the obscure and bizarre department: check out her previous vids “When I Grow Up” and “Triangle Walks.” She is so thoroughly esoteric that it makes me feel like [...]

  4. [...] brilliant Martin de Thurah (whose recent vid for Fever Ray’s “When I  Grew Up” kicked some serious ass…) worked with advertising innovator and fearless marketers [...]

  5. [...] ray + martin de thurrah: when i grow up. Collected by shape+colour 12 hours ago from shapeandcolour.wordpress.com // Event.onDOMReady(function() { // sizeText($(‘video_title’), 475); // }) collect this [...]

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