Datamoshing is the new tiltshift. I guarantee. Now it’s just a matter of who’ll do it well and which big company will soullessly make a campaign out of it “because the kids think it’s ‘dope.'”
A few days ago Kanye West unofficially released this killer datamosh masterpiece for “Welcome To Heartbreak”, directed by Nabil Elderkin. What Björk is to alt music vids, Kanye West is to hip hop. Sure he’s a megalomaniac with Tourette’s, but god damn he’s got some kick ass videos. He’s not afraid to push the envelope, and for that you can’t help but respect his artistic drive. I still wish he’d take some Percs or something, but whatever.
Laying some foundation to the datamosh trend, last week Chairlift released this Ray Tintori (Court 13) vid for their track “Evident Utensil.” This is the more home-grown, underground, makeshift and raw use of the effect. Obviously not as big-budget as the Kanye vid, and with a little less gloss, but still an interesting way to mess around with data compression.
So now there’ll be some arguments about who did this You can also check out datamosh work from director David O’Reilly
Via Culture Bully