First off, let’s just get this out of the way, dude is named Hoagy Houghton. Which is incredible in and of itself.
Secondly, and equally as awesome, while graduating from the University of Brighton with Honours in both Illustration and Graphic Design he created “Aleatory Compositions”: A book of musical work, unwittingly written by people filling in colours onto a grid which were then translated into musical notes.
All art is connected, just as are all human senses. By taking one medium generally ruled by one sense (colour and the eye) and transcribing it into another (music and the ear) he’s created an almost simulated synaesthesia. A sonic and visual switch-out that highlights the beauty of colour that lives within music, and visually manifests the inherent sonic shapes that live within colour. Add on some hot design to polish the whole concept off and voilá. Pure win.