hovis: go on lad.

I like this spot because it reminds me that no matter how banal your product is, your commercials don’t have to be. There’s always an opportunity to do something cinematic and interesting and that doesn’t necessarily make any sense until the end. This might be moving against conventional commerical wisdom lately, but good things come to those who wait…

(Agency: MCBD London. Director: Ringan Ledwidge. Production: Rattling Stick.)

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