Nobody ever took over the world playing it safe. For proof as to why Nike is Nike, we need look no further than the freshly caught and released Nike SB Lobster Dunk Low.
In collab with Concepts and designed by Rob Heppler, these shoes are almost unspeakably awesome in their full crustacean glory: from the (surprisingly attractive) dappled shell lowers to the gingham insoles (very Barefoot Contessa…) to the little blue elastic claw-bands wrapped around the toes, I’m just blown away at how irreverently cool they’ve managed to make these.
It gets better. The first 50 buyers into the Concepts store in Cambridge got their hands on a limited edition box set:
I’m not sure I have words to describe how much I love the limited edition packaging. Besides coming in a wooden lobster-trap box, there are some Concepts tees, an additional set of butter-yellow laces, shell-crackers and that little metal do-hickey you use to pull the meat out of hard to reach lobster places, and a Wet Nap. That’s right – there’s a fucking WET NAP in there!
No big surprise that these puppies are totally sold out. The limited sets are already up on eBay for about $2000 US, and I found the shoes alone for about $400 US. That would buy a lot of lobster.