Adidas is the shit. That’s all there is to it.
I’ve talked about my love for Adidas before. Proof that my brand loyalty is well-placed can be found in this a-may-zing new video they’ve created, which tells the story of the company through the eyes and story of it’s brainstorming founder, Adi Dassler. Combining stop-motion, digital animation, live action, vintage news clips, and other film techniques, this vid is literally not like anything you’ve seen before. As a sneaker freaker, I had a very emotional reaction to Adi’s story – I almost teared up. I’m naming my first born Adidas…
(Agency: 180 Amsterdam)
If you’re as into this as I am, you can even go online and download the Adi Dassler screensaver.