As creator and all-around genius behind UK design shop Universal Everything, Matt Pyke serves up some of the most eye-catching and jaw-dropping digital design on the planet. His client list includes heavy hitters like Apple, Adidas, MTV, Coke, Nokia, Nike and a little shindig called the 2012 London Summer Olympics.
The anticipation for his latest project is keeping me up at night: Advanced Beauty is a series of “sound sculptures” curated by Universal Everything with sound design by frequent collaborator Freeform, the music project led by Matt’s brother, Simon Pyke. Each segment is visually and sonically unique and directed by groundbreaking designers from around the world – including visionaries like Marc Kremers, Karsten Schmidt, Thomas Traum, Alex Peverett, Tom Scholefield, Paul Simpson, and Jonathan Garin.
If the awe-inspiring trailer and lushly color-filled first segment by New York-based designer Mate Steinforth are any indication, then we’re in for a total breakthrough when Advanced Beauty finally drops in Spring 2008. I think it’s pretty safe to say right now: Advanced Beauty will be the shit.